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Lamb, Charles W.

MKTG Marketing / Charles W. Lamb, Josehp F. Hair, Carl McDaniel ; tr. Pilar Mascaró Sacristán - 7a. ed. - México Cengage 2014 - xiv, 386 páginas : ilustraciones a color,

ISBN: 9786075190440

Subjects--Topical Terms:
Mercadotecnia

Dewey Class. No.: 658.8 L218 2014

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