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Stanton, William J.

Fundamentos de marketing / William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción, Manuel Ortiz Staines - 14a. ed. - México McGraw-Hill 2007 - 719 páginas

Traducción de: Fundamentals of marketing

ISBN: 9789701062019

Subjects--Topical Terms:
Mercadotecnia

Dewey Class. No.: 658.8 S792 2007

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