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Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk - 5a. ed. - Englewood Cliffs Prentice- Hall 1994 - 680 páginas

Subjects--Topical Terms:
Comportamiento del consumidor
Investigación motivacional (Mercadotecnia)

Dewey Class. No.: 658.8342 S333c5 1994

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