| 000 -LEADER |
|---|
| fixed length control field |
01491nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240813114243.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
a82 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220517t2004||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
970-10-3825-8 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
6884 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UWSF |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 S7921f c2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Stanton, William J. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Fundamentos de marketing |
| Statement of responsibility, etc |
/ William J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Enrique Palos Báez, Francisco Javier Dávila Martínez |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2004 |
| Place of publication, distribution, etc |
México |
| Name of publisher, distributor, etc |
McGraw-Hill |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
763 páginas ; n31 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Traducido de la edición en inglés de: Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadotecnia |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Etzel, Michael J. |
| Dates associated with a name |
autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Walker, Bruce J. |
| Dates associated with a name |
autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Palos Báez, Enrique |
| Dates associated with a name |
traductor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
