| 000 -LEADER |
|---|
| fixed length control field |
01489nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240111112919.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
a82 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220517t1999||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
968752958X |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
5608 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UWSF |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 A8441c6 1999 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Assael, Henry |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Comportamiento del consumidor |
| Statement of responsibility, etc |
/ Henry Assael ; traducción Carmen Aspe Solórzano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
1999 |
| Place of publication, distribution, etc |
México |
| Name of publisher, distributor, etc |
Thomson |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 684 páginas : ilustraciones |
| 524 ## - PREFERRED CITATION OF DESCRIBED MATERIALS NOTE |
|---|
| Preferred citation of described materials note |
Traducido de la edición en inglés de: Consumer behavior and marketing action |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comportamiento del consumidor |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Investigación motivacional (Mercadotecnia) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Aspe Solórzano, Carmen |
| Dates associated with a name |
traductor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
