| 000 -LEADER |
|---|
| fixed length control field |
01526nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240111141715.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
a82 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220517t1997||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8489660182 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
6909 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UWSF |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 K262m c1997 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Keegan, Warren J. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Márketing global |
| Statement of responsibility, etc |
/ Warren J. Keegan ; traducción Esmé Frances Prentice, Diego Cano Soler |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
1997 |
| Place of publication, distribution, etc |
Madrid |
| Name of publisher, distributor, etc |
Prentice Hall |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 532 páginas : ilustraciones |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Traducido de la edición en inglés de: Global marketing management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercado de exportación |
| Form subdivision |
Estudios |
| General subdivision |
Administración |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Frances Prentice, Esmé |
| Dates associated with a name |
autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cano Soler, Diego |
| Dates associated with a name |
traductor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
