| 000 -LEADER |
|---|
| fixed length control field |
01579nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230110150928.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
a82 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220517t2008||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789701066683 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
7752 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
spa |
| Transcribing agency |
UWSF |
| Description conventions |
ISBD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 A6816 2008 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens, William F. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Publicidad |
| Statement of responsibility, etc |
/ William F. Arens , Michael F. Weigold , Christian Arens ; traducción, Claudia Cabrera y Jorge A. Velázquez Arellano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2008 |
| Place of publication, distribution, etc |
México |
| Name of publisher, distributor, etc |
McGraw-Hill |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
714 páginas : ilustraciones |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Traducido de la 11a. edición en inglés de: Contemporary advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Publicidad |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Weigold, Michael F. |
| Dates associated with a name |
autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Arens, Christian |
| Dates associated with a name |
autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cabrera, Claudia |
| Dates associated with a name |
traductor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Velázquez Arellano, Jorge Alberto |
| Dates associated with a name |
traductor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
