| 000 -LEADER |
|---|
| fixed length control field |
01402nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230228170504.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
a82 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220517t1977||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0-8465-7601-5 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
4538 |
| 040 ## - CATALOGING SOURCE |
|---|
| Language of cataloging |
eng |
| Transcribing agency |
UWSF |
| Description conventions |
ISBD |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
301.161 V878m 1977 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vogel, Robert A. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Mass communication |
| Statement of responsibility, etc |
/ Robert A. Vogel, Mark A. Krabbe |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
1977 |
| Place of publication, distribution, etc |
Menlo Park, California |
| Name of publisher, distributor, etc |
Cummings Publishing Company |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
134 páginas |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Brooks/Vogel Series in speech communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Medios de comunicación masiva |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Comunicación |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Krabbe, Mark A. |
| Dates associated with a name |
autor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
