Marketing de servicios : personal, tecnología y estrategia
by Lovelock, Christopher
Additional authors:
Wirtz, Jochen
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autor
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Pineda Ayala, Leticia Esther
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traductor
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Mercado González, Julieta
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traductor
Edition statement:7a. ed.
Published by :
Pearson
(México)
Physical details: 626 páginas : ilustraciones
ISBN:9786073229326.
Year: 2015
Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Westhill Mexico City | 658.85 L911 2015 (Browse shelf) | ej.1 | Available | 12411 |
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658.848 K262m c1997 Márketing global | 658.848 K262m c1997 Márketing global | 658.85 A185 2006 Marketing personal : el camino al éxito | 658.85 L911 2015 Marketing de servicios : personal, tecnología y estrategia | 658.9 A454 2011 Marketing político 2.0 | 658.9 B25 2015 Marketing para medios sociales : un planteamiento estratégico | 659.1 A6816 2008 Publicidad |
Traducido de la edición en inglés de: Services marketing
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