Publicidad y comunicación integral de marca
by O’Guinn, Thomas C.
Additional authors:
Allen, Chris T.
--
autor
|
Semenik, Richard J.
--
autor
|
Meza Staines, Guadalupe
--
traductor
Published by :
Thomson
(México)
Physical details: 781 páginas : ilustraciones
ISBN:970-686-607-8.
Year: 2007
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Westhill Mexico City | 659.1 O115 2007 (Browse shelf) | ej.1 | Available | 10155 | |
|
Books
|
Westhill Mexico City | 659.1 O115 2007 (Browse shelf) | ej.2 | Available | 11967 |
Traduccion de la 4a. edición en inglés de: Advertising and integrated brand promotion
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