TY  - BOOK
AU  - Morden, Tony                                                                                                                                                                                                                                                                                                
TI  - Introduction to business strategy : a strategic management approach, text and cases                                                                                                                                                                                                                                                                                                                             
SN  - 0-07-709451-4
U1  - 658 M834i2 c1999                                                                                     
PY  - 1999///
CY  - London
PB  - McGraw-Hill
KW  - Planificación estratégica
KW  - Planificación empresarial
ER  -