TY - BOOK AU - Bartlett, Christoper A. AU - Ghoshal, Sumantra TI - Transnational management : text, cases and readings in cross-border management SN - 0-256-24781-1 U1 - 658.049 B2892t3 c2000 PY - 2000/// CY - Boston PB - McGraw- Hill Companies KW - Empresas internacionales KW - Administración ER -