TY  - BOOK
AU  - Pearce, John A.                                                                                                                                                                                                                                                                                             
AU  - Robinson, Richard Braden
TI  - Strategic management : formulation, implementation and control                                                                                                                                                                                                                                                                                                                                                  
SN  - 0-07-229075-7
U1  - 658.4012 P3591s7 c2000                                                                               
PY  - 2000///
CY  - Burr Ridge, Illinois
PB  - Irwin, McGraw-Hill
KW  - Planificación estratégica
ER  -