TY  - BOOK
AU  - Kinnear, Thomas C.  1943-                                                                                                                                                                                                                                                                                   
TI  - Principles of marketing                                                                                                                                                                                                                                                                                                                                                                                         
U1  - 658.8 K557p4 c1995                                                                                   
PY  - 1995///
KW  - Mercadotecnia
ER  -