TY  - BOOK
AU  - Perreault, William D.                                                                                                                                                                                                                                                                                       
TI  - Essentials of marketing : A global-managerial approach / William D. Perreault, E. Jerome McCarthy                                                                                                                                                                                                                                                                                                               
U1  - 658.8 P455e8 c2000                                                                                   
PY  - 2000///
ER  -