TY  - BOOK
AU  - Zeithaml, Valarie A.                                                                                                                                                                                                                                                                                        
AU  - Bitner, Mary Jo
TI  - Services marketing : integrating customer focus across the firm                                                                                                                                                                                                                                                                                                         
SN  - 0072312211
U1  - 658.8 Z48s2 c2000                                                                                    
PY  - 2000///
CY  - Boston 
PB  - Irwin / McGraw-Hill
KW  - Industrias de servicios
KW  - Mercadotecnia
KW  - Servicios al cliente
ER  -