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Publicidad, promoción y comunicación integral en marketing

Additional authors: Baack, Donald -- autor | Carril Villareal, María del Pilar -- traductor

Published by : Prentice Hall (México) Physical details: xiii, 454 páginas : ilustraciones ISBN:9786074426304.

Subject(s): Comunicación en mercadotecnia | Publicidad

Year: 2010

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Item type	Current location	Call number	Status	Date due	Barcode
Books	Westhill Mexico City	659.1 C64 2010 (Browse shelf)	Available		12397

Traducido demla 4a. edición en inglés de: Integrated advertising, promotion and marketing communications.

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