Marketing : un enfoque global
by McCarthy, E. Jerome
Additional authors:
Perreault, William D.
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autor
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Rosas Sánchez, Rosa María
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traductor
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Farres Domenzain, Olivia del Carmen
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traductor
Edition statement:2a. ed.
Published by :
McGraw-Hill
(México)
Physical details: 793 páginas : ilustraciones
ISBN:970-10-2908-9.
Year: 2001
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
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Westhill Mexico City | 658.8 M1232m c2001 (Browse shelf) | ej.1 | Available | 7886 | |
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Books
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Westhill Mexico City | 658.8 M1232m c2001 (Browse shelf) | ej.2 | Available | 7888 | |
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Books
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Westhill Mexico City | 658.8 M1232m c2001 (Browse shelf) | ej.3 | Available | 7889 |
Traducido de la 13a. edición en inglés de: Basic marketing : a global-managerial approach
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