Marketing de servicios : personal, tecnología y estrategia
by Lovelock, Christopher
Additional authors:
Wirtz, Jochen
--
autor
|
Pineda Ayala, Leticia Esther
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traductor
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Mercado González, Julieta
--
traductor
Edition statement:7a. ed.
Published by :
Pearson
(México)
Physical details: 626 páginas : ilustraciones
ISBN:9786073229326.
Year: 2015
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Westhill Mexico City | 658.85 L911 2015 (Browse shelf) | ej.1 | Available | 12411 |
Traducido de la edición en inglés de: Services marketing
Open Library:
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