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Persuasión : 33 técnicas publicitarias de influencia psicológica by Andrews, Marc Publication: Barcelona Gustavo Gili 2016 . 191 páginas : ilustraciones 2016 Date: 2016 Availability: Items available: (1),

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Inteligencia comercial by Bassat, Luis Publication: Barcelona Plataforma Editorial 2014 . 189 páginas Date: 2014 Availability: Items available: (1),

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