Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 2a. ed. - Boston Irwin / McGraw-Hill 2000 - 620 páginas : ilustraciones - McGraw-Hill series in marketing .
0072312211
Industrias de servicios --Mercadotecnia
Servicios al cliente
Mercadotecnia
658.8 Z48s2 c2000
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner - 2a. ed. - Boston Irwin / McGraw-Hill 2000 - 620 páginas : ilustraciones - McGraw-Hill series in marketing .
0072312211
Industrias de servicios --Mercadotecnia
Servicios al cliente
Mercadotecnia
658.8 Z48s2 c2000