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Services marketing : integrating customer focus across the firm

by Zeithaml, Valarie A.
Additional authors: Bitner, Mary Jo -- autor
Series: McGraw-Hill series in marketing Edition statement:2a. ed. Published by : Irwin / McGraw-Hill (Boston ) Physical details: 620 páginas : ilustraciones ISBN:0072312211.
Subject(s): Industrias de servicios -- Mercadotecnia | Servicios al cliente | Mercadotecnia
Year: 2000
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Item type Current location Call number Copy number Status Date due Barcode
Books Books Westhill Mexico City
658.8 Z48s2 c2000 (Browse shelf) ej.1 Available 3918

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