Biblio UW

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Services marketing : integrating customer focus across the firm by Zeithaml, Valarie A. Publication: Boston Irwin / McGraw-Hill 2000 . 620 páginas : ilustraciones Date: 2000 Availability: Items available: (1),

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Marketing de servicios by Zeitham, Valarie, A. Publication: México McGraw-Hill 2009 . 709 páginas , Traducido de la edición en inglés de: Services marketing. integrating customer focus across the firm Date: 2009 Availability: Items available: (1),

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