Marketing de servicios
by Zeitham, Valarie, A.
Additional authors:
Bitner, Mary Jo
--
autor
|
Gremler, Dwayne D.
--
autor
|
Velázquez Arellano, Alberto
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traductor
|
Treviño Rosales, Elizabeeth
--
traductor
Edition statement:2a. ed.
Published by :
McGraw-Hill
(México)
Physical details: 709 páginas
ISBN:9789701072776.
Year: 2009
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Westhill Mexico City | 658.8 Z48 2009 (Browse shelf) | Available | 10829 |
Traducido de la edición en inglés de: Services marketing. integrating customer focus across the firm
Open Library:
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