| 000 -LEADER |
|---|
| fixed length control field |
01559nam a2200265Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240402151845.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
a82 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220517t2012||||xx |||||||||||||| ||spa|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-607-481-633-4 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
8162 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
UWSF |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 H69 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hoffman, K. Douglas |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Marketing de servicios : conceptos, estrategias y casos |
| Statement of responsibility, etc |
/ K. Douglas Hoffman, John E. G. Bateson ; traducción Guadalupe Meza Staines, Martha Elsa Mauri Hernández |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2012 |
| Place of publication, distribution, etc |
México |
| Name of publisher, distributor, etc |
Cengage Learning |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
443 páginas |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Traducido de la edición en inglés de: Services marketing. Concepts, strategies and cases |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadotecnia |
| General subdivision |
Servicios |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bateson, John E. G. |
| Dates associated with a name |
autor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meza Staines, Guadalupe |
| Dates associated with a name |
traductor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mauri Hernández, Martha Elsa |
| Dates associated with a name |
traductor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
