Marketing de servicios : conceptos, estrategias y casos
by Hoffman, K. Douglas
Additional authors:
Bateson, John E. G.
--
autor
|
Meza Staines, Guadalupe
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traductor
|
Mauri Hernández, Martha Elsa
--
traductor
Edition statement:4a. ed.
Published by :
Cengage Learning
(México)
Physical details: 443 páginas
ISBN:978-607-481-633-4.
Year: 2012
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Books
|
Westhill Mexico City | 658.8 H69 2012 (Browse shelf) | ej.1 | Available | 10855 |
Traducido de la edición en inglés de: Services marketing. Concepts, strategies and cases
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